I approach design problems with a spirit of advocacy. I see it as my responsibility to listen carefully to clients, understand their needs, and work on their behalf to achieve those goals.
I am strongly influenced by the clean, simple forms of the Swiss (or International Style) of graphic design. I strive for the meaningful and consistent organization of information. At the core of my design philosophy is a focus on the audience’s emotional response.
With a strong background in photography, illustration and typography, I aim for a sense of play and purpose to come through my design work.